Shinhan CAFÉ (CAr Financing Exhibition)
Shinhan CAFÉ (CAr Financing Exhibition)
PT Shinhan Indo Finance collaborated with BYD Sudirman (PT Harmoni Target Indonesia) to hold a unit exhibition at Puri Indah Mall. PT SIF named the event by Shinhan CAFÉ which is an acronym for CAr Financing Exhibition. The name of Shinhan Café was chosen to be more recognizable to customers and prospective customers, as PT SIF has echoed the Shinhan Café brand on several occasions when participating in dealer events. As the name implies, PT brought the nature of Café into this event by providing free coffee and food for prospective customers who stopped by the exhibition. In addition, PT SIF also provided attractive souvenirs for prospective customers. BYD was chosen by PT SIF as a partner in passenger car financing because currently BYD is a passenger car brand with significant growth. At the Shinhan Café exhibition, PT SIF offered an attractive financing scheme for prospective customers who wanted to own BYD unit.
