Shinhan CAFÉ (CAr Financing Exhibition): BYD Harmoni Showroom Event

PT Shinhan Indo Finance June 21st, 2025

❮ ❯

Shinhan CAFÉ (CAr Financing Exhibition): BYD Harmoni Showroom Event

PT Shinhan Indo Finance (PT SIF) had the opportunity to participate in the Showroom Event organized by BYD Harmoni Group, which was at the Sudirman and Slipi branches. PT SIF collaborates with BYD Harmoni, as a form of the relevance of PT SIF's retail strategy by cooperating with BYD as a passenger car brand that ranks 5th in national sales based on Gaikindo data in May 2025. The Shinhan Café booth again enlivened the showroom event at two strategic points, BYD Harmoni Sudirman and BYD Harmoni Slipi. Besides distributing free coffee, PT SIF also participated in the TikTok live broadcast session organized by BYD Sudirman and Slipi during the event. This participation is a form of PT SIF's adaptation to current digital marketing trends, as well as demonstrating the company's commitment to getting closer to potential customers through more relevant communication channels.