“SHINHAN GAME” CAPTURES ATTENTION AT GIIAS 2025

Shinhan Indo Finance (SIF) successfully captured public attention at GIIAS 2025 through two flagship marketing activations: The Shinhan Game and the One-Year Free Electricity Voucher program. The prestigious autoshow took place over 11 days, from July 24th to August 3rd, 2025, at ICE BSD City, Tangerang.

The Shinhan Game is a creative adaptation of the globally acclaimed Korean Series “Squid Game”. The prospective customers who placed a Vehicle Order (SPK) through SIF were directly “recruited” by the Shinhan Game team at the dealer’s table and invited to play traditional Korean games such as ddakji, gonggi, and jegi chagi. The winners earned the right to enter a grand raffle for an Indomobil E-Motor Tyranno.

With strong enthusiasm from the prospective customers and dealer–APM partners, SIF plans to continue the Shinhan Game activation at upcoming autoshows in the near future.